New Chapter, Same Playbook
Today, for the first time, I’m saying this out loud: I’m on the job market—and I’m genuinely excited about what’s next.
For 14+ years I’ve helped brands, companies, services, and products stand out. The funny part? I’ve never been great at branding myself—until today. I’m taking the same playbook I use for high-performing campaigns and applying it to my own story.
Standing out (on purpose)
The career hunt is as crowded as any market. To cut through, I’m launching a short series of campaign-style videos to show (not just tell) how I think about marketing, leadership, and results.
Episode 1: “I’m Andru Valpy, and I want to work for you.”
Campaign-style spot.
Three more videos are coming next: one on using AI well, a fireside get-to-know-me, and a candid, straight-to-camera message about being bold in tough markets.
What I bring to the table
Brand → Demand → Revenue: Go-to-market strategy, demand gen, lifecycle programs, and content engines (email, social, video, web) that work together—not in silos.
Hands-on leadership: I’ve led motivated teams, coached creatives and coordinators, managed budgets and timelines, and kept stakeholders aligned.
Rebrands & net-new builds: Award-winning rebrands and from-scratch launches across Canada and internationally.
Content that carries weight: Storyboards, landing pages, emails, and social that tie directly to pipeline and conversion.
Numbers that matter: UTMs, CRM segmentation, dashboards, and post-mortems—so we can prove lift, optimize, and scale.
AI as a force-multiplier: Ethical, efficient workflows where AI speeds the busywork and people focus on strategy, storytelling, and judgment.
Open to what’s next
I’m available for Marketing & Communications Manager / Director roles—remote in Canada and internationally through trusted Canadian employer-of-record options.
If you’re building something meaningful and want a hands-on leader who can plan, ship, and scale, I’d love to connect.
Interested in learning more? Get in touch via my contact form »
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Thanks for reading—and for sharing this with anyone who might be looking for a marketing leader who blends strategy with execution and creative with measurable results.
- AV
